The first day of the New York edition of Go Green Expo took place yesterday (3/19) and at the very least it demonstrated for me the extent to which green consciousness has permeated our culture. (This day was dedicated solely to businesses and the press and was not open to the public; Saturday and Sunday, the expo is open to everybody.) “The nation’s leading eco-focused, interactive green-living showcase,” as the press material describes it, housed in a gigantic space at Pier 92 in the far west side of Manhattan, contained areas devoted to Energy & Conservation, Home & Building, Travel & Transportation (including some very nifty-looking cars), Business & Electronics, Health & Beauty, Foods & Beverages — even a Kids Zone. “Go Green Expo focuses on going green without sacrifice [emphasis mine].” (I am a bit skeptical about that last part: assuming such a thing is desirable, is sustainability without sacrifice even possible, at this late date?)
Solar power was not slighted at this event. Walking in from the registration area, I came upon the booth for Mercury Solar Systems, which is headquartered in Port Chester, New York, but also has offices in Connecticut, New Jersey and Pennsylvania. and describes itself as “one of the leading solar integrators on the East Coast.” The man behind the counter, David Weiss, was a most upbeat fellow, very enthusiastic about his product. Asked how he got into the business of solar, Weiss said, “I wanted to sell a big-ticket product that was good for the earth and also fun to talk about, though for a while, I wasn’t sure what that product would be.” To the question of how he overcomes customer resistance to solar power, he cited what he considered the three main customer misconceptions:
- The Northeast is lousy for solar;
- The technology is too expensive;
- It looks ugly.
Weiss was happy to refute all of these assumptions (he thinks the Northeast is actually better for solar than Florida). He also refuted another argument buyers use to postpone installing the technology: that some amazing breakthrough in solar tech is just around the corner that will make it much cheaper and/or more efficient and that therefore they should hold off on buying solar until after this great event occurs.
“It’s not going to happen,” said Weiss. According to him, “in the last 20 years, solar energy has only gotten one or two per cent more efficient.” He said that the important things for the salesman to accomplish are to explain the rebates that are available through state legislation, and make people understand that there is no point in waiting. Asked when solar sales will start skyrocketing, he answered, “They’re skyrocketing now.”
Bill Wang of American Renewable Energy (ARE) (“one of the leading solar integrators on the East Coast,” as its brochure states) also believes that the main problem is educating the buyer — as well as government officials. To that end, he has been in touch with the mayor of Philadelphia to try to increase awareness of how the city can adopt solar power. The company sees itself as “a bridge between traditional ways and a renewable energy future.” To that end, he is willing to partner even with the fossil fuel industries, oil and coal, to try to get them to “come on board” the solar revolution. He predicts that by 2013, 22%, over one-fifth, of homes will be powered by some form of renewable energy. Asked why they are doing this, Mr. Wang said, “to benefit our children and grandchildren.”
An outfit called Solarrific had a booth containing all kinds of imaginative solar-powered (and dynamo-powered) gadgets. These included a stick light that changes color and a tile light, both designed to illuminate outdoor areas (such as a garden). There was a solar-powered battery recharger that worked with AA, D and 12-volt batteries. Most interesting was a solar-powered bug zapper that works both indoors and outdoors. (This seemed to me a good alternative to those aromatic flying insect killers that can only be safely used outdoors.) Other things Solarrific marketed included a solar water fountain kit, a combination cell-phone-charger, light and solar panel, and a solar caddypack.
A pleasant French fellow by the name of Patrick of Solar LED Innovations sold very elegant-looking solar-powered flashlights and tube lights, which doubled as cell-phone chargers. They were manufactured by employees hired from Handi-Crafters, a service whose clients are developmentally disabled. When I asked Patrick about the future of solar, he said that solar was now the most dynamic form of renewable energy. He pointed out the often-cited statistic that solar power use has been rising 50% annually, in effect doubling every two years. He said that solar is becoming more affordable and that new creative uses are being found for solar power all the time.
The last word of this post belongs to Bradford Rand, the President and CEO of Go Green Expo. When I asked him his opinion of the future of solar, he answered as follows:
The future of solar is omnipresent: a clean, sustainable, renewable energy source that will continue to grow through the 21st Century. It is an area of knowledge that will generate tremendous economic growth and a clean environment and help rid us of the curse of dirty energy.